by Gary Antonacci
Assuming the author’s supporting charts and data are
accurate, there is a good case to be made for this being an effective
investment strategy, but I do see some drawbacks. As simple as the strategy is,
its execution will take a lot of research and constant monitoring to be sure to
know when the hot investment is cooling down and cool investment is heating up.
The author suggests a number of ways of doing this, including using a (free) website
he has set up. And like most simple investment strategies, this one can be made
more complex by taking other investment trends and factors into consideration,
such as simple moving averages, P/E ratios, 52-week high proximity, and the
like. Personally, think incorporating some of these indices would be a good
idea, but I can also see how this would take up a lot of time. Personalization
versus time/cost ratios will come down to the individual investor.
The biggest drawback of this book is that the author spends the
first half of the book quoting a slew of research papers and economic articles
in support of the strategy, including its timing, allocation percentages, and
investment types. Only around page 95 of this 150-page book, does he actually
introduce the strategy. The buildup to a one page flow chart for implementing
and maintaining the strategy is, I thought, a bit extreme, but in all honesty, the
strategy is about one of the simplest, and possibly effective, investment
strategies I've ever seen.
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