by John Staddon
When a
professor of neurobiology writes a book like this, it seems easy to pass it off
as a cross-discipline, “make easy money from an obvious situation” kind of
stunt, almost. But this book is extremely insightful, carefully written, highly
detailed, and probably accurate. It points out that there is more to economics
than meets the eye and that when human behavior is involved, financial markets
are at risk from other forces besides supply, demand, interest rates and the
like.
Your money
is at risk because ignorance creates gaps in knowledge, gaps in knowledge cause
specious thinking, and specious thinking causes illogical behavior. This leads to laws and regulations that actually work to make the situation worse, not better. Can all
this be prevented? The author thinks so, but I think not nearly enough people
are reading this book (or writing others like it) to change the economic policies of
the world much. And that’s scary.
This is
an interesting and original book. Not everyone will agree with what it posits,
but there are enough graphs, illustrations, and logical arguments to convince
most free-thinking readers. I don’t hold out much hope for positive change, but
I’m glad I read this book. At least I can steer myself clear of the malign
hand, even if the government won’t do it for me.
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